Wartime product lead focused on low-touch SaaS business models, data-driven decisions and product-led growth.
Biased towards action, and making daily impacts.

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My passion and focus is Product Led Growth

Let’s be honest and cut through the marketing fluff. You need someone to significantly impact your growth by acquiring new customers at scale, or by better monetizing your product, enabling users to discover, adopt, and derive value from the paid product offerings. You need someone to define and implement a roadmap around conversion, ARPA metrics, paywalls, trials, and pricing optimization while having in mind the full AARRR funnel.
The bottom line is that’s what I do. And if you want to learn more about working with me, connect with me today.

Here is what I do best


Helping company focused on growth to get more users for the product and increase the revenue from current customers.

PLG as Go-to-Market Strategy

Scaling business with Product-led growth (PLG) methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.

Monetization Strategies

Revamping pricing and monetization strategy to help you revenue grow by expanding from current customers or creating new segments.

Startup/Scaleup Product Lead

Crazy fast, responsive, efficient and focus on revenue. Less is more.

Scaling remote teams

Scaling is always messy, however to grow you need to ace it. I can help you hire the right people at the right moment. Spoiler - it's never easy.

Technical inside

My background is from tech side - Microservices, REST/GraphQL, API gateway, Kafka, Kubernetes, scaling infra are part of my backyard.

Wonder what it is to work with me?

Domain expertise

While product management is domain agnostic, I spend years in those


My knowledge is mostly related to Shopify ecosystem, but with good understanding of BigCommerce, Wix and Woo.


Printing label and tracking carriers, return systems, fulfilments, and warehousing and Third-party logistics (3PL).


Content delivery, encoding, storing, creating e2e publishing flows - from raw video files to viewers ready content, processing multiple steps.

Read through some of my thoughts and insights

Feb 25, 2023

Growing Shopify App - experience from trenches

Experimenting with Channels and Tactics for Product-Led Growth on Shopify App Marketplace: Lessons Learned

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Sep 28, 2022

Rush Builds a Scalable Infrastructure for the Future with Kong Enterprise

Sharing my experience leading development teams to transform to API-first solution, ready for growth

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Sep 2, 2022

Prioritizing and Resolving Issues in Under 10 Minutes with Custom Error Context

Sharing me experience and technical insights how we are able to provide great error-free customer experience and prioritize product decisions…

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Jun 30, 2022

This is why developing a shipment tracking SaaS is so hard!

Rush is a shipment tracking app which provides post-purchase solutions. This is my experience as a product manager with Rush. First things…

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