Wartime product lead focused on low-touch SaaS business models, data-driven decisions and product-led growth.
Biased towards action, and making daily impacts.

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My passion and focus is Product Led Growth

Let’s be honest and cut through the marketing fluff. You need someone to significantly impact your growth by acquiring new customers at scale, or by better monetizing your product, enabling users to discover, adopt, and derive value from the paid product offerings. You need someone to define and implement a roadmap around conversion, ARPA metrics, paywalls, trials, and pricing optimization while having in mind the full AARRR funnel.
The bottom line is that’s what I do. And if you want to learn more about working with me, connect with me today.

Here is what I do best


Helping company focused on growth to get more users for the product and increase the revenue from current customers.

PLG as Go-to-Market Strategy

Scaling business with Product-led growth (PLG) methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.

Monetization Strategies

Revamping pricing and monetization strategy to help you revenue grow by expanding from current customers or creating new segments.

Startup/Scaleup Product Lead

Crazy fast, responsive, efficient and focus on revenue. Less is more.

Scaling remote teams

Scaling is always messy, however to grow you need to ace it. I can help you hire the right people at the right moment. Spoiler - it's never easy.

Technical inside

My background is from tech side - Microservices, REST/GraphQL, API gateway, Kafka, Kubernetes, scaling infra are part of my backyard.

Wonder what it is to work with me?

Domain expertise

While product management is domain agnostic, I spend years in those


My knowledge is mostly related to Shopify ecosystem, but with good understanding of BigCommerce, Wix and Woo.


Printing label and tracking carriers, return systems, fulfilments, and warehousing and Third-party logistics (3PL).


Content delivery, encoding, storing, creating e2e publishing flows - from raw video files to viewers ready content, processing multiple steps.

Read through some of my thoughts and insights

Feb 25, 2023

Growing Shopify App - experience from trenches

Experimenting with Channels and Tactics for Product-Led Growth on Shopify App Marketplace: Lessons Learned

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Sep 28, 2022

Rush Builds a Scalable Infrastructure for the Future with Kong Enterprise

Sharing my experience leading development teams to transform to API-first solution, ready for growth

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Sep 2, 2022

Prioritizing and Resolving Issues in Under 10 Minutes with Custom Error Context

Sharing me experience and technical insights how we are able to provide great error-free customer experience and prioritize product decisions…

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Jun 30, 2022

This is why developing a shipment tracking SaaS is so hard!

Rush is a shipment tracking app which provides post-purchase solutions. This is my experience as a product manager with Rush. First things…

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Continual Learning Journey

As a product manager, I consider lifelong learning a critical success factor. Explore this section to discover the latest courses and events that have enriched my professional development.

June, 2023 - booked

Building AI-powered Products 101 by Dr Marily Nika

A practically focused course for deep understanding of AI Product Management. It provides a comprehensive grounding in AI fundamentals and the product development lifecycle. String points about collaborate effectively with technical teams about model training and data-driven decision-making.

April, 2023

Product-led Growth Foundations by Leah Tharin

The course deepened my understanding of what product-led growth (PLG) is and how to apply it in both B2C and B2B contexts. Topics included defining PLG ideal customer profiles, detecting customer success signals, implementing PLG through data-driven goal setting, leveraging PLG for efficient resource use, and preparing the grounds for enabled sales.

March, 2023

Managing your PM Career in 2023 & beyond by Shreyas Doshi

The course was designed for senior product managers and leaders and focused on enhancing product management career skills - systematically growing competence, developing frameworks for decision-making, leading hard conversations, mentoring others, and balancing trade-offs.

February, 2023

Product Leader Certification (PLC)™ by Ronke Majekodunmi, Product School

The course focuses on the development and refinement of a comprehensive product strategy, teaching how to craft, communicate, and translate this strategy into clear objectives (ORKs) for your team. It emphasizes the importance of effective communication, alignment, and persuasion, vital for building and sustaining high-performing teams and driving strategic success. The course guides through the creation and iteration of advanced product processes, including leading productive meetings and becoming an effective mentor. Furthermore, it bolsters abilities to make data-informed decisions, tying product strategy to key business metrics, and understanding financial modeling and P&L.

September, 2022

Senior Product Manager Certification™ by Vinu Srivatsan, Product School

The course focuses on enhancing the critical skills of senior product managers - understanding product strategy fundamentals such as user research and innovation. It emphasizes the maximization of product-market fit (PMF) and the use of analytics and data for discovery and prioritization. It covers product execution and optimization, as well as understanding outcomes, impact, and techniques to maximize team performance. Furthermore, it explores the development of influence and relationships, product evangelism, performance promotions, and effective presentations.